Cosmetic Treatments and the ‘Zoom Boom’

Woman in Atlanta, GA on a Zoom call considering facial rejuvenation options

Working from home or socializing virtually with family and friends through video call platforms such as Zoom has many of us seeing ourselves from unique angles. And, apparently, many women and men are less than thrilled with what they see. Our Buckhead facial plastic surgery practice is seeing patients who want to fix features that make them self-conscious, either through nonsurgical treatments such as injectables or with cosmetic surgery.

This isn’t something only happening here. Plastic surgery practices nationwide are reporting an uptick in patients, a trend that many have been calling a “Zoom boom” because it traces back to the up-close-and-way-too-personal video meetings that have replaced office conference rooms during the pandemic.

People also find this is an ideal time to schedule plastic surgery. Because they’re working from home in most cases, patients can recover in relative privacy. And if they do need to venture out, they can hide postoperative swelling with a mask when in public.

Whether it’s bags under the eyes, the emergence of jowls, or dull skin, the cosmetic concerns inspiring people to book consultations with us can be corrected in ways that look natural.

Here’s a look at some of the treatments being requested most often as part of the Zoom boom:

Upper and lower eyelid surgery 

Yes, wearing masks can cover wrinkles and lines around the mouth, but the practice also focuses increased attention on the area around the eyes. Droopy upper eyelids and undereye bags seem to stick out when you see other people and realize that the same could be true for you. Upper and lower blepharoplasty patients are concerned about looking tired or unhappy when they actually feel rested and content. Eyelid surgery is popular because it’s a fairly straightforward procedure that involves incisions camouflaged in the upper lids’ natural creases or on the inside of the lower eyelids. You can see the results for yourself in our gallery of before-and-after photos.

Nonsurgical eyelid procedures 

Injectable treatments such as BOTOX® and dermal fillers are nonsurgical ways to minimize annoying wrinkles such as crow’s feet and worry lines, along with getting rid of dark circles under the eyes. Experienced injectors can strategically combine fillers with BOTOX injections in a way that will improve your overall appearance without co-workers or friends noticing you had “work” done.

Facelift/Neck lift  

If you’re self-conscious about sagging cheeks and loose neck skin, you’re a good candidate for facial plastic surgery. Patients at our Atlanta-area practice who get facelift or neck lift surgery can be back online within a few days to a week. In many cases, women and men choose to combine a facelift with a neck lift to produce comprehensive results in a single operation.

Jawline-defining procedures

Jawlines were getting a lot of attention even before the pandemic, in part because of the influence of social media. A well-defined jawline is a feature that is universally considered attractive for both men and women. Men tend to desire a square-jawed look with a prominent chin, while women want a sleeker, more V-shaped facial structure. BOTOX can reduce the size of overdeveloped masseter muscles in the upper jaw. Reducing localized neck fat through liposuction can also help create an angular jawline. Another nonsurgical option is Ultherapy®, which both tightens and lifts skin.


Using the hand-held Rejuvapen™, we can improve the skin’s tone and texture by stimulating the production of new collagen. You’ll have smoother, brighter skin after as little as 3 treatment sessions.

If you’ve been thinking about facial rejuvenation, it’s important to research the practices and find a highly trained board-certified plastic surgeon who focuses exclusively on the face. You can contact us using the online form to book now or call Buckhead Facial Plastic Surgery in Atlanta at (404) 233-3937 to schedule an appointment.

Back to Top

Leave a Reply